Paratek
Social Media Template Design | Positioning | Story telling
From helping to announce a new facility to working to position Paratek’s leadership as the go-to experts for Antimicrobial Resistance (AMR) information, Studio RMD has helped to tell the Paratek story.
Given the relatively slow process to develop antibiotic therapies, very few companies actively pursue the development antibiotics — despite the known issue of of diminishing effectiveness of currently therapies. As leaders in antibiotic development, the storytelling took a turn towards influencing legislation and generating issue awareness.
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Social Story Telling
Developed Templates highlighting, told brand stories
Positioning Strategy
Created Expert-in-field approach for C-Suite executives.