Valley Fine Foods
Product Packaging | Marketing Materials
Valley Fine Foods was in the process of bringing a new line of business to retail grocery outlets, while maintaining a strong presence in wholesale outlets. What started as a simple line extension quickly morphed into a number of new product designs, a social media marketing campaign, and a design solution for poor user experience.
Pasta Prima Frozen Spinach Ravioli is sold in every Costco in the United States, as well as in Mexico, Canada, and Japan. As a large driver of revenue, changes to this packaging had to maintain the look, while allowing the brand to grow in the future.
area covered on the package, allowed the product photo and brand to be displayed on both panels. Any consumer would be able to look in their freezer and easily recognize the product, increasing the brands touch points.
Sales Sheets | Collateral
Facebook | Website
Conference Displays
In addition to helping grow wthe marketshare for Pasta Prima, the parent company—Valley Fine Foods—launched other products for wholesale markets. This included a series of pre-marinated, raw, peel and deveined frozen shrimp.
Our team developed the brand name, the package design, and ran the product photo-shoot.
Organic Product Package
Multiple items sell in Costco
Developed new products
Lead the design of superfood product lines
Private Label Expansion
Oversaw the development of multiple private label offerings.