Rob Maguire
With more than twenty years’ experience under my belt, as an ad agency art director, as a lead creative in-house, and independent creative, I’ve led organizations nationwide—from corner shops to corporations—become more profitable, productive, and even confident in their newfound voice. I put your mission, and your success, first.
Below is a few select projects from the past few years. From website design to social media management and strategy, I help ensure that messages are on brand, and on time.
Resume
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Paratek
Paratek Pharmaceuticals needed a social media presence to help frame their company, their products, and the on-going threat of anti-microbial resistance. Their social program helped frame Paratek for potential employees, and worked to establish C-suite leaders as thought-leaders capable of being the go-to voice for lobbying at the local and federal goverment levels.
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Moonlight Bio
Moonlight Bio asked for help launching their company. We provided a brand exploration, which culminated in the biotech trifecta—logo, website, deck.
Generate Biomedicines
Animated hiring + positioning video.
Laronde
Created a series of 13 videos to serve as both positioning and recruitment segments for social. Branded the series ‘In the Loop’ to tie into Laronde’s propietary technology.
Cubby's
Cubby’s Convenience Stores is a medium-sized C-Store chain, with 35 locations in Iowa, Nebraska, and South Dakota. During my time as a design and marketing consultant I worked to build Cubby’s reputation in the community, as well as among employees.
My work spanned the pandemic years, during which time the company placed an emphasis on recruitment and retention. I built a number of internal retention efforts, as well as marketing recruitment tools.
Concepted and pitched internal-focused podcast with news, store, staff and company updates.
(Artwork NOT by Rob Maguire)
Designed, wrote, and managed the production of bimonthly internal newsletter.
Branded monthly award in-store design for employee spotlight. Helped showcase the faces of the company, their contributions.
Cubby’s social media program worked to highlight new product launches, community engagement, proprietary items, and key business directives. Worked started primarily on Facebook before developing a video strategy for Instagram and TikTok. Weekly reels focused on weekend pizza offers. Cubby’s leveraged a community engagement program, donating a portion of pizzas sold to local schools.
Designed car wrap to coincide with new order-online and delivery service.
Created display graphics for a variety of one-off instances.
In addition, I helped elevate the consumer facing elements by creating branded items for in-store, billboard, floor displays, and community facing purposes.
Simplified billboard designs to highlight the brand in greater detail.
Campaign specific work often required unique solutions. This floor display became a part of a contest, encouraging customers to interact with the branded bear.
Developed unique display designs based on store-specific parameters.
Websites
Infographics / Social Cards
AlloVir
Condeco
Center for State and Local Government Excellence
Report Highlight Sheet | Nonprofit Research Institute