Surcee Confections

Product Packaging | Marketing Materials

Surcee Confections aimed to bring healthier-for-you treats to snackers everywhere. We assisted by helping Surcee launch their brand. We worked with business owners to develop the logo, look, website, and brand story Surcee would use to help bring product into stores.

Surcee introduced four varieties, in gusseted pouches.We developed the tagline “Special Treats…just because” and developed a brand story that tied the brand name, healthy ingredients, and package design to create a sophisticated brand story.

Vanilla

Sea Salt

Coconut

Pineapple

Our role evolved with the company, starting first with the logo, icons, story, packages, before moving on to design the website, and different marketing materials. We oversaw the complete development of the packages, from concept design to photoshoot to managing the printing process.

As an evolving company, we developed a number of sale sheets as products and offerings rolled out to market.

Finally, we helped Surcee generate social content, and run paid Meta campaigns.