by admin | Apr 15, 2023 | pp-osc
The new design splits the label in such a way that all of the relevant information is on both labels, maintained brand presence on each label, and increasing the overall label footprint coverage on the package– all while creating a better user experience. By thinking...
by admin | Apr 14, 2023 | pp-osc
Sold as a dual-pack in wholesale markets, our research indicated customers were likely to use one package and put the other in the freezer for later. As seen in this slide, the remaining pack leaves half of the label visible, with most of the relevant information...
by admin | Apr 14, 2023 | pp-osc
Faced with the opporunity to redesign a poor selling item, it is important to envision the life cycle of the product. Knowing how people used this product was instrumental in the creation of design. The refreshed look turned this item into the #2 selling...
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